Christiaan Rijnhout

The Tomato Monitor is expanding. Our tomato monitor is already live in Germany, UK, France, Poland, Netherlands and Belgium. In this dashboard we summarize weekly retail data based on the avg. of 200 store visits we perform on weekly basis. Some metrics:

·       Distribution – Per Product type/ supplier/ country of origin
·       Weight
·       Country of Origin
·       Supplier / brand
·       Tomato type
·       Retail selling price
·       Promotion Y/N
·       Type of packaging
·       Organic vs. conventional       
·       Quality
·       Adjacent Categories
·       Number of IFCO facings
·       Images of Category/ adjacent categories/ individual products

Now available per quarter as well! #tomatoes #freshproduce #lidl #aldi #tesco


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