In China, the world's second-largest economy, awareness of Belgian Conference pears continues to grow. 🍐 🇧🇪
We see that - after several challenging post-pandemic years - exports of Conference pears to Asia are rising again.
VLAM is committed to strengthening and expanding its efforts in the Chinese market, with the long-term goal of establishing a stable and continuous export flow.
This autumn, we relaunched in-store tastings across the retail sector. Starting on 18–19 October, we have already reached 54.000 consumers in 654 stores.
The initial feedback confirms the strong potential of Conference pears in China and reinforces the importance of ongoing promotion in this dynamic market.
#FreshfromFlanders
© FreshfromFlanders
© FreshfromFlanders
© FreshfromFlanders
